Leaflet Design Tips

How to design the best Leaflet:

With over 10+ years commercial freelance graphic design experience - I have designed a lot of leaflets in that time, so I am well placed to pass on these leaflet design tips. A lot of my work is now specifically for the design and print of leaflets & flyers, and it's largely due to the success of a specific web-page on my web-site (www.stuart-hodgson.com/leaflets.html) through word of mouth and new ciustomers finding me through search engines, my leaflet design and print service just gets more popular as the weeks go by!

Anyway the point of this blog is that I thought I would share some of the knowledge I have gained in this specialised area of leaflet design - to help in other peoples understanding of the thought that should go into creating great looking, engaging and interesting leaflets. If you do also decide to use my Leaflet Design & Cheap Leaflet Printing Services, then bonus! :-)

 

Top 10 Leaflet Design Tips:

Contemporary creative leaflet design for One Youth Dance

The importance of leaflets in any marketing strategy

LEAFLETS remain one of the best value and most effective marketing ways to promote your business or service.

Leaflets are a physical, tactile thing which can be held in the hand (a rare thing in the digital age) and, if designed well, a good leaflet or flyer will attract someone to pick it up, look at, and read, and if the leaflets content is of interest, the customer will either keep the leaflet as a physical reminder for future reference, or even take action straight away by calling a number, visiting a website or even going straight to your place of business if that is what you want.

In a world where web & email marketing are everywhere, and we are getting bombarded with on-screen marketing, we know it's easy to forget about something transient and stored digitally, but when there is a physical, tactile thing in front of you such as a leaflet, it does serve as a good marketing reminder.

A 4 page DL leaflet design (cover and 2 inner pages shown) that I designed for Carriages Tea-Room. By placing the leaflet in lots of touristy places of information it helped them get more exposure and therefore customers. 

Leaflet design inspiration. Creative leaflet & flyer examples.

I'm a freelance graphic designer - with a lot of my work being the design & print of leaflets. I'm always on the lookout for inspiration for leaflets & flyers -and I'd like to share some of the design examples I have come across.

Most of them are for music events - I guess because that industry needs a creative approach. Whereas typically the creativity would have to be toned down a little in favour of a more practical approach in the design of leaflets & flyers for everyday businesses. It's still a good idea to see what can be done creatively though - with image & type to get the creative juices flowing!

Creative Leaflet Design Examples:

HTML Email Content Best Practices

A concise guide on what to include and consider before creating a HTML email.

In my day job I also design and build a lot of html emails. So in addition to my leaflet design blog posts  - here is some HTML email tips and best practices I've got together which i think you will find useful:

All HTML emails, should adhere to certain best practices and you should always consider the following items:

Thank you cards for wedding & baby

What are thank you cards for?

Wedding thank you cards & Baby Thank you cards

Thank you cards are a great token gesture and brilliant way of showing your appreciation for the people who have done something (attended a wedding or christening, bought a wedding gift or present for your new born baby etc).

They don't cost the earth - but go a long way to thanking someone on a personal level! Take a look at the thank you card designs below - to show you what can be done.

A stylish personalised wedding thank you card designed by www.QualityOccasions.co.uk

A classy modern personalised baby thank you card design by www.QualityOccasions.co.uk

best photos in the world?

Photography is a big part of my work and recently I was looking around for some photography inspiration - came across these awesome photographs below!

best beach in the world? seychelles